The science of lastingtransformation

Change is challenging for everyone. That's human nature, not a personal flaw. We're building support that works with how people actually transform.

The Nature of Change

You may not be surprised to hear that studies suggest that only 8% of people achieve their New Year's resolutions, and 80% abandon them by February.

So, why is change so hard?

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The familiar feels safer

Our brains are wired to see familiar situations as safer than change, even when staying stuck isn't helping us. This protective bias is universal human psychology, not a personal flaw.

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Hidden benefits of staying stuck

Current situations often provide hidden benefits, e.g., avoiding responsibility, getting attention, or maintaining familiar patterns. Exploring what we unconsciously gain from staying stuck is key to moving forward.

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Motivation fades without deeper connection

Surface goals lack emotional depth for sustained action. Without connecting to deeper values and authentic motivations, enthusiasm fades when challenges arise. Lasting change needs understanding why something truly matters.

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Good intentions meet stubborn habits

Gaps between intentions and follow-through are normal. Without proper cues, planning, and environmental support, old patterns reassert themselves. This isn't willpower failure, it's how brains automate behaviour.

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Too many priorities, too little focus

When everything feels urgent, nothing gets proper attention. Research shows competing goals interfere with each other. Too many "high-priority" changes means no clear path forward.

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Knowing the destination but not the path

Many know what to change but lack specific steps to get there. This vision-to-action gap creates overwhelm despite clear intentions. Having a destination without a roadmap makes any journey feel impossible to start.

These are just some of the challenges we face. They reflect normal human psychology, not personal shortcomings.

Additional factors like uncertainty aversion, present bias favouring immediate comfort over delayed benefits, identity misalignment, choice overload, environmental design, reward learning patterns, readiness timing, and concrete planning needs all influence our capacity for change.

This is why sustainable transformation benefits from personalised, research-informed support that addresses both the psychological barriers and practical pathways to lasting change.

What's the Solution?

Studies shows that accountability partners significantly boost your chances of success. However, this is support that many people don't have access to in their daily lives. Therefore, we are building a digital transformation and accountability partner that is always available, right at your fingertips.

Your Dedicated Transformation and Accountability Partner

TransformationBuddy serves as your dedicated accountability partner, available whenever you need it. A digital buddy to support your unique journey, working alongside your human support network, whether personal or professional.

Available 24/7
Research-Backed
Always Supportive

Built on Science, Powered by Experience

"TransformationBuddy distils decades of experience and research into one tool to help people make meaningful and lasting change."

β€” Dr Vegard Engen, Associate Professor in Digital Health and AI, Coach and Therapist at Ephemeral Energy

Created by an educator, researcher, coach, and therapist with academic and scientific integrity at its core, TransformationBuddy integrates evidence-based approaches with deep understanding of human change.

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Inclusive for all journeys

Whether you're beginning your first transformation, have decades of experience, work with mental health challenges, or pursue professional success, everyone benefits from personalised support and fresh perspectives.

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Evidence-based approaches

Integrating research-backed techniques from behavioural science, cognitive therapy, and digital health studies. Balancing experience with academic and scientific integrity to guide every feature.

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Complementary tool design

Thoughtfully designed to enhance your existing therapy, coaching, or personal development work. Empowering you while complementing professional human support.

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Privacy and security first

Your transformation journey is deeply personal. Built with privacy and security standards, offering you a safe place to transform.

Calling for Beta Testers

Want to get Involved?

TransformationBuddy is currently under development, and we are looking for beta testers to help shape its future. If you're interested in being part of this journey, we'd love to hear from you!

Beta testers will get early access to the app and have the opportunity to provide feedback and influence the development of TransformationBuddy, ensuring it meets the needs of its users.

"The power of someone who has the ability to reach deep inside the psyche, discover & resolve a hidden issue, cannot be underestimated. Vegard has that ability. Powerful beyond measure."

β€” Lisa Bowen, Mindset Alchemist

"As a coach in the field of energy psychology as well, I have worked with many people on both sides and something I value is when someone is thorough and really cares for helping you find the real solutions to the supposed issues."

β€” Steve Allen, Community Manager at Mindvalley and Transformational Coach

"Vegard helped me to connect all the dots and release old emotions. I gained so much awareness and it quickly resulted in healthier food choices. "

β€” Wioleta Wydrych, Success Coach for Coaches

"Vegard managed to fix problems other professionals didn't manage to even address for years!"

β€” Z Sahel, City-based Executive